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Vineet Kumar!Vineet Kumar!

• Supported 2DOT4 in launching its first B2C brand, The 4C Lab, leading the e-commerce build and brand technology stack from concept to live storefront.
• Migrated the B2B business to Shopify B2B and listed inventory on Nivoda, integrating both with the core ERP for unified, automated diamond inventory management across owned and partner channels.
• Built a proprietary AI image generation pipeline, reducing reliance on traditional product photography for catalog and campaign assets across all four brands.
• Streamlined internal operations and supported the company-wide ERP migration, aligning systems across production, sales, and e-commerce.
• Led internal AI training sessions enabling cross-functional staff to leverage LLMs effectively in daily workflows, lifting team productivity and AI adoption across the company.
• Implemented an internal Gemma 4 based chatbot with embeddings and persistent memory, giving production staff instant, accurate access to critical operational information.
• Developed an OpenCV-based automated quality analysis pipeline for diamond seed inspection, improving consistency and throughput on the production line.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills

• Advising the founders on technical direction, infrastructure improvements, and digital transformation initiatives.
• Providing guidance on e-commerce platform development, integrations, and long-term technology planning.
• Ensuring continuity, performance, and brand integrity as the company grows and evolves.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills

• Led Shopify Plus migration, boosting conversions 40% & revenue 45% in key markets, supporting global expansion.
• Defined technical vision with founders, developing & managing the tech roadmap to align IT with business growth.
• Led & mentored team (Devs/QA), directed cross-functional initiatives & managed vendors, aligning tech strategy with business goals.
• Exercised full ownership of SWATI.com, managing development, UAT, code reviews, performance optimization, integrations, infrastructure & global expansion.
• Architected & delivered React/Remix apps for real-time campaign management with reporting/dashboards, providing critical insights & enhancing data-driven decisions
• Utilized AI/ML APIs for automated translation workflows, enabling bidirectional customer communication in 20+ languages & optimizing global support scalability.
• Deployed GPT-based middleware for L1 customer support automation via direct integrations (e-com backend, WMS, courier APIs), delivering autonomous issue resolution & minimizing manual support load.
• Directed B2B portal development, streamlining operations & improving distributor/wholesaler engagement.
• Deployed custom Shopify extensions (React/TypeScript) for advanced checkout & personalized bundling, enhancing CX & driving sales growth.
• Led critical integrations (Global-E, WMS, Deutsche Post), streamlining international order fulfillment.
• Managed tech budgets, optimizing resource allocation for cost-effective solution delivery.
• Developed critical internal tools & KPI dashboards, enhancing senior management's strategic visibility.
• Represented the company at key industry events (Cosmoprof 2022/23), boosting brand & B2B relations.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills

• As a founding tech member, built foundational headless e-commerce (Jamstack, Prismic CMS, Centra, Microservices), ensuring high-performance checkout.
• Engineered RESTful APIs (Node.js) via Cloudflare Workers, cutting Cost & API response times by 30%.
• Led SEO initiative (on-page & technical), increasing organic traffic 20% YoY.
• Built server-side integrations (Facebook/GA APIs) for profit-per-conversion tracking, reducing CAC 30%.
• Successfully implemented Adyen Checkout (multi-currency, localized payments, PCI DSS compliance).
• Executed strategic performance optimizations, decreasing load times (LCP , CLS, TTI) & enhancing user engagement.
• Launched multi-lingual support (8 EU languages), expanding European market reach.
• Led WMS/ERP integrations via AWS microservices for new local entities, supporting brand expansion.
• Implemented server-side GTM tagging (GCP) for Meta Conversions API, improving marketing attribution.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills

• Spearheaded VOC app development (React, Elasticsearch) for Coca-Cola, delivering critical customer insights.
• Led AngularJS to React/Redux SPA migration, improving load time 60% & boosting development velocity.
• Drove new API server (Node.js, GraphQL, Elasticsearch), reducing API response times & payload sizes.
• Developed "KVis" reusable visualization library (React, D3.js) with complex charts, improved reusability.
• Implemented TDD with Jest, significantly improving code reliability & reducing post-deployment bugs.
• Scaled apps via Docker & implemented Jenkins CI/CD pipelines, enhancing deployment efficiency.
• Architected and co-developed a Node.js OAuth 2.0 auth server, enhancing application security and user access.
• Established branding guidelines & React Storybook, ensuring consistent UI/UX standards.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills

• Developed features for ‘Data Management App’ (Python/Django/FastAPI, Angular.js, MongoDB), handling large file uploads & enhancing data processing.
• Enhanced ‘Element App’ (Node.js, Elasticsearch, Angular.js) with UI components, backend services & Highcharts visualizations.
• Built integration (Redis, WebSockets) for Marketing-Mix models, enabling real-time visibility & improving CX.
• Ensured app stability via debugging, bug fixes, testing & FRD authorship; explored React & Docker via PoCs.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills

• Contributed to web-based content management app development (Oracle CM SDK, Java, JSF, HTML/CSS, jQuery).
• Implemented document upload/search features & assisted with design/implementation documentation.

Infrastructure Management, Continuous Integration and Continuous Delivery (CI/CD) and +25 skills